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Authentic Beauty Activations : bereal


BeReal is a simple photo-sharing app that inspires authentic, in-the-moment content creation by encouraging users to share a snippet of their real life once a day. e.l.f. Cosmetics is the first beauty brand of its kind to have a presence on the platform and through the social app, the brand invited users to claim a free Hydrated Ever After Skincare Mini Kit (and free shipping) by sending a friend request to @elfyeah.

The beauty brand worked with creative agency Movers+Shakers to bring its presence to the platform. Movers+Shakers co-founder and CEO Evan Horowitz told Adweek, “Generation Z wants to know what is really happening in each other’s lives. They’re tired of fake, overly planned and edited content on other social apps. BeReal allows people to share their unfiltered, real lives, and now brands can offer fans the same level of transparency.”


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