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HomeFashionChatterChef-Inspired Value Brands - bettergoods by Walmart Makes Tasty, Quality Food More...

Chef-Inspired Value Brands – bettergoods by Walmart Makes Tasty, Quality Food More Accessible (TrendHunter.com)


bettergoods is a new value brand by Walmart that was created to make high-quality, great-tasting, chef-inspired products more accessible to consumers. In the lineup, there’s Hot Honey Seasoning for $3, premium Bronze Cut Pasta from Italy for $1.97 and Oatmilk Non-Dairy Frozen Desserts for just $3.44 per pint. bettergoods also includes a “Made Without” category to affordably cater to different lifestyle and dietary needs.

“Today’s customers expect more from the private brands they purchase—they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, SVP of private brands, food and consumables at Walmart.

bettergoods is Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has ever brought to market.


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