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Gen Z retailer Pacsun and Miquela, the first virtual influencer, newly announced a partnership to explore the digital space and speak to digital natives. The collaborators will be creating seasonal social media content, especially for supporting the brand during back-to-school season, and amplifying its 2022 holiday campaigns.
Miquela, the “19-year-old robot based in Los Angeles,” is followed by millions of “Miqaliens” and she resonates with a young audience for her authenticity, inclusivity and unique sense of style. Early images from the partnership show the virtual influencer and so-called “queen of the metaverse” wearing the PacSun Pacific Sunwear I Heart U Tank Top and Rolled Sweat Shorts in front of the NYC Flagship Pacsun store.
As the new muse for Pacsun, Miquela offers a look into the future of virtual influencers and marketing in the metaverse.
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