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More than a million Instagram users follow Lennnie, a virtual influencer in the form of a blob that helps them get through the day, and people on social media are now being introduced to a Lennnie x Dove collaboration that promotes body positivity. Together, Lennnie and Dove are sharing uplifting messages along with sweet visuals to reframe some unhelpful thoughts. In one post, Lennnie’s account shares “Dove and I wanted to pop in and remind you that social media can be a carefully curated, unrealistic representation of the human experience.”
Connecting with virtual personas allows brands to access niche communities, personalize interactions and adapt quickly to evolving digital landscapes, amplifying their message and resonance within specific target demographics.
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