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easyJet and Spotify teamed up to create Listen & Book to analyze listening habits and make personalized travel recommendations based on them. This collaboration with Spotify gives the airline a new way to tap into wanderlust. This experience means that someone who prefers calm and dreamy music might enjoy exploring the botanical gardens in Lisbon or a relaxing sauna in Helsinki.
The musical attributes considered as part of the personalized recommendations include the positivity of a sing, as well as its energy and tempo. On top of this, Listen & Book Spotify listeners are also shown nearby music venues in their suggested destination so that they can connect with meaningful local music experiences in person.
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