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The brand’s augmented reality filter encouraged users to imitate the hand gestures to pat in the SPF, making the task of regularly applying sun care products a familiar one.
This campaign focused on layering sun protection products for complete UV coverage. With different layering techniques, product reviews, UV camera tests and daily skincare routines, this campaign spotlighted products like the brand’s Aloe Soothing Sun Cream SPF 50+ PA+++.
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