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Social Marketplace Updates : marketplace

Instagram has announced the expansion of its marketplace tool to facilitate brand-creator collaborations in eight additional countries. Joining the existing roster of supported regions, these new markets include Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil.

Within the marketplace, Meta leverages machine learning algorithms to facilitate the matching of brands with relevant creators for specific marketing campaigns. Companies can utilize manual search features and apply filters based on creator and audience categories, as well as ad experience, to tailor their search criteria and refine results. Creators, on the other hand, will have visibility into all requests and conversations with brands initiated through the marketplace, accessible via a dedicated folder named “Partnership messages” on Instagram.

The new marketplace functionality will be rolled out to consumers in the coming weeks.

Image Credit: Instagram

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