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Leisure reading groups have evolved into a cultural phenomenon, turning once-obscure books into bestsellers, inspiring movie adaptations and fostering a sense of community—and with #BiscuitsNBesties, Nutella is celebrating all sorts of social activity groups where people have the opportunity to share their interests and snack.
To highlight the crunchy, golden Nutella Biscuits as shareable indulgences as the perfect companion for book clubs, craft clubs and other gatherings, Nutella is giving its social media followers the chance to win free biscuits and branded merch. One grand prize winner will also win a trip to New York City for themselves and a best friend.
To kick off #BiscuitsNBesties, Nutella is teaming up with NBCUniversal stars like Kristen Kish, host of Bravo’s Top Chef.
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