Miniature Collectible Campaigns : World’s Smallest

There are now 16 of the World’s Smallest lines and these miniature collectibles are the subject of a new influencer marketing campaign that will share their best features across TikTok and Instagram. With a focus on high-profile parent, family and lifestyle influencers on social media, this campaign will include unboxing content and reviews. Whether or not they are familiar with this particular line of miniature collectibles or not, viewers will recognize scaled-down versions of brand products like Rubik’s Cube, Magic 8 Ball, Etch-A-Sketch and others that have become household names, enjoyed by generations.

Heading into the holiday season, this influencer campaign is poised to get the minis into the hands of collectors and gift-givers at just the right time.