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Amazon Fashion Europe recently announced its first partnership with Twitch and it will focus on sharing the best summer styles and brands. Amazon’s collaboration with the video livestreaming service is set to include two teams of content creators on a week-long European road trip from the Amazon Fashion Studios in Hoxton, London.
Viewers will tune in to see the race across Europe, complete with fun challenges hosted by beloved Amazon Fashion brands. The results of the challenges will determine how the participants travel to their next destination, as well as where they will stay the night, which adds extra incentive for viewers to keep watching.
In Paris, for example, there will be a Tommy Hilfiger styling trial and in Milan, there will be a scenic break for a yoga class with Reebok.
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