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TikTok and MLSE teamed up to introduce the Creator Zone by TikTok, a dedicated, in-arena content space that’s the first of its kind in sports and entertainment in Canada.
To support Toronto’s sports entertainment community, TikTok, MLSE and Frito Lay Canada created Crunch Time, the first program launched in the Creator Zone. This 12-part live program will stream on TikTok ahead of select Toronto Maple Leafs and Toronto Raptors pre-game broadcasts during home games. Crunch Time episodes will feature guest creators and Frito Lay matchups with a focus on the cultural elements of sports, including everything from team-themed artwork, original songs, performances, custom-designed jerseys, giveaways and more.
Sports fans can look forward to the first Crunch Time episode during the upcoming NBA game between the Toronto Raptors and Indiana Pacers.
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