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HomeSocial Media TrendsGamified Mystery Drink Experiences : What The Fanta 1

Gamified Mystery Drink Experiences : What The Fanta 1


Fans will be left asking, “What the Fanta?! “, after discovering a limited-edition lineup of mysteriously flavored Fanta beverages. Colorful beverages in blue, green, peach, and orange were formulated to fool senses and challenge tastebuds. There will be a variety of flavors available across retail and restaurant channels, including 20-ounce bottles, fountain dispensers, and frozen formulations.

“Teens today are always looking for new experiences to engage in with their friends, but we know that they haven’t found much worth sharing about when it comes to soft drinks at convenience stores,” says Dane Callis, Senior Brand Manager, Fanta North America. “With ‘What the Fanta’, we’ve created a campaign that not only gives our fans new bold flavors to try—we’ve given them an opportunity to share in the fun and engage with each other across the country in a nationwide guessing game.”

Fanta encourages fans to guess the flavors by using #WhatTheFanta on Twitter, Instagram, Facebook, and other social media channels.


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