Image sharing social media service Pinterest has announced the launch of new shopping features that aim to improve the in-app shopping experience on the platform. New features include ‘Pinterest API for Shopping,’ ‘Product Tagging Pins,’ and the ‘Video in Catalogs’ tool.

A standout addition is the new Video in Catalogs tool, which Pinterest sellers can use to create custom videos for items in their catalog. As a result, shoppers will be able to see specific items from 360-degree angles. All of the new features will be housed under a tab called ‘Shop,’ which will only be accessible to business profiles on the app.

Overall, the new shopping features represent a broader move by the company to enhance its e-commerce offerings, further establishing itself as a competitor within the online shopping space.

Image Credit: Pexels