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Emoji-Inspired Beer Campaigns : emojiless

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Following the release of the highly anticipated lime emoji, Corona made an emojiless pledge to encourage people to enjoy more moments in real life. Sun, beaches and palm trees have all been turned into easy-to-use icons and Corona’s latest campaign fights the digitization of all things, promising that a Corona bottle emoji will be forever locked away, never to be seen or used.

To underscore the idea that nothing tastes better than the real thing, Corona is inviting adults to direct message them using the new lime wedge emoji on Instagram to receive a complimentary pack of Corona, provided they meet the terms and conditions. In the first 24 hours of the campaign launch, Corona received more than 20,000 lime emoji DMs from consumers.

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