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To support the launch of its e.l.f. Cosmetics worked with Snapchat to introduce the platform’s first-ever Bitmoji Beauty Drop. The emergence of the metaverse and cutting-edge digital fashion has provided a solid foundation for digital cosmetics to flourish, offering unique ways for individuals to explore and express different facets of their personalities while navigating the digital landscape. With the debut Bitmoji Beauty Drop, Snapchat users got their chance to claim a free digital item for their Bitmoji for 24 hours.
Even after the short time frame has ended, Snapchat users in the United States and UK who successfully claimed the Face Satin Lipstick for their avatar will be able to style their Bitmoji in the virtual cosmetic via their digital closet.
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