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HomeSocial Media TrendsViral Oversized Waistband Hoodies : Unfinished Apparel

Viral Oversized Waistband Hoodies : Unfinished Apparel

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Unfinished Apparel, founded by Lauren Hackett in 2021, was born from a mission to transform the psychiatric treatment experience. Motivated by her own mental health challenges and the dehumanizing use of paper scrubs in psychiatric units, Lauren sought to make a change. Discovering that these scrubs were uncomfortable and potentially triggering for patients, she was determined to offer a more dignified alternative.

Unfinished Apparel commits 10% of net proceeds to providing safe, comfortable clothing for psychiatric patients, aiming to replace paper scrubs with string-free, decorated apparel. The initiative began with a partnership with The Horsham Clinic in October 2021. Named to remind everyone that their story is ongoing, Unfinished Apparel has grown into a movement that supports mental health awareness and fosters conversations about better care practices, proving that a small idea can lead to impactful change in the psychiatric world.

The brand recently became viral after launching its mariposa collection. The products feature an oversized hem/waistband for an ultra-flattering fit.

Image Credit: Unfinished Apparel

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