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LinkedIn, the professional networking platform, is actively striving to enhance transparency for its users by introducing features that facilitate clearer disclosure of paid partnership agreements.
The platform is in the process of rolling out its own set of tags specifically designed for brand partnerships. Users are prompted to utilize these tags when creating posts involving official partnership collaborations with brands.
This initiative reinforces LinkedIn’s commitment to fostering an environment of authenticity and openness, ensuring users can readily identify paid content. This measure empowers content creators and viewers with a heightened level of clarity regarding posts linked to brand partnerships.
The new feature can be toggled on at the top of a drafted post, right beneath the username section.
Image Credit: Natee Meepian
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