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The latest launch from COSRX is The 6 Peptide Skin Booster Serum and to support it, the viral skincare brand created the #PrepPair challenge to engage audiences on TikTok. This campaign focuses on the transformative properties of the product, along with the importance of treating skin like a blank canvas for a better overall skincare experience.
This challenge invites TikTok users to try on a filter to show off COSRX products that address various skin concerns. Additionally, users are invited to share their best skincare tips, invite their audience to get ready with them or try a creative new format.
This challenge-based campaign from COSRX follows other successful ones like #SlapSnail #SnailDanceChallenge #SnailDuo and #LayerYourSPF.
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