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Bondi Sands, the leading global tanning brand, has appointed Colt Paulsen, also known as @gaymanwithaspraytan, as the Chief Tanning Officer (CTO), marking the first-ever C-Suite role of its kind within the industry. With a social media following exceeding 1 million, Colt brings a fresh perspective and keen insight to the executive team, drawing from his upbringing in a rural town to his digital prominence on TikTok.
In his new role at Bondi Sands, Colt will serve as a brand ambassador, spearheading various initiatives such as events, international pop-ups, QVC® programs, and educational endeavors aimed at empowering consumers with tanning expertise. Alexandra Peek, Bondi Sands’ Chief Marketing Officer, expressed excitement about Colt joining the team: “When we were evaluating our current executive team, we knew we needed the tanning authority on board with a persona as iconic as our Bondi Beach-inspired tan.”
Image Credit: Bondi Sands
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