Sunset Beer Campaigns : Sunset O’Clock,

Corona’s Sunset O’Clock campaign plays up the time stamps on each bottle to give drinkers the chance to win exotic getaways. Ordinarily, the time stamp that’s printed on a bottle of beer goes unnoticed but this campaign leverages an existing element into an asset—and the closer the time aligns with the actual time of a sunset, the bigger the potential reward for the consumer.

The campaign invites people to crack open a Corona during sunset hour and enter for their chance to win by snapping a photo of the time stamp on their bottle and sending it via direct message to Corona on social media. Whether or not they win a grand prize, drinkers will have created a memorable moment and enjoyed a beer at the most beautiful time of the day.