Sports Metaverse Partnerships : wagmi united

WAGMI United, a new brand dedicated to bringing Web3’s most innovative ideas and passionate communities to the world of sports, has announced a partnership with adidas. The two brands will team up to release a new NFT collection on July 6 that will give fans a personal role in shaping the future of a professional sports team.

WAGMI United recently purchased Crawley Town Football Club, becoming the first Web3 group to own a major professional sports team. The NFTs, created in partnership with adidas, will play a key role in building a global digital community of fans around the club. NFT holders will have the ability to vote on key issues facing Crawley Town FC. The NFTs will provide a chance for new international fans to connect with the club, while also giving long-time, local fans a bigger voice in their club.

The partnership between WAGMI United and adidas will make the former the official kit manufacturer and apparel partner of Crawley Town FC. The goal is to create a digital-first community around a sports team, which represents the next step for Web3’s expansion. WAGMI United has assembled a powerful ownership group, including Gary Vaynerchuk and influential NFT thought leaders and artists. Through this partnership, adidas will enter into a partnership with a League Two club for the first time, offering new possibilities in both football and community building.

Image Credit: Wagmi United