The collection includes an eyeshadow palette, five-piece brush set, a pressed-powder cheek duo and a lip duo, which are all themed with Disney’s Alice in Wonderland in mind. The products are each characterized by their clean beauty ethos, which makes them free of harsh chemicals and crafted with clean ingredients. The products are also lactose-free, gluten-free and cruelty-free.
Co-Founder and Chief Creative Officer Simone Xavier spoke on the new Sigma Beauty Alice in Wonderland collection saying, “The collection is designed to embody the dreams depicted in the original movie, with every aspect following Alice’s journey. The packaging and limited-edition brush finishes are inspired by Alice’s fall down the rabbit hole, imprints on each eyeshadow feature the characters who inspired the hues.”