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Unilever and TikTok announced a global #CleanTok partnership to make cleaning fun and it includes a content series styled like a soap opera. As part of its strategy to reach a growing group of people who are captivated by cleaning, Unilever animated its cleaning products and turned them into the characters who star in Dirty Deeds: A Kitchen Crime.
In this five-episode series, anthropomorphized Unilever brands like Cif and Comfort reach Gen Z by telling the story of a love rivalry with a comedic twist.
As part of the second phase of its global #CleanTok partnership with TikTok, Unilever is also rolling out a creator awards program to honor the most creative “cleanfluencers.” This initiative got its start during the pandemic, when people were stuck and home and doubling down on hygiene.
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