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‘Webtoon,’ the online content delivery platform centered around a community of writers and creatives, announced the creation of ‘Yonder,’ a new reading application focused on premium content. While Webtoon places its focus on content written by the community and freely accessible on the platform, and the company’s other service ‘Wattpad’ places its focus on all forms of freely accessible writing projects, it will be taking a different approach with Yonder.
Webtoon stated that it will allocate a minimum of $2 million USD per year to acquire premium written content exclusively for Yonder. This content will be accessible in a serialized manner where users can purchase individual volumes, or entire series, at their leisure. Yonder’s Chief Content Officer, Sue Johnson, stated: “Every single thing that appears on Yonder has been hand-selected for us.”
Image Credit: Webtoon, Yonder
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