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Mexican-inspired fast-food restaurant Taco John’s has launched a revamped loyalty program that utilizes a unique points-based system called ‘Bigger Bolder Rewards.’ Now, customers can join the program through the restaurant’s mobile app and begin collecting rewards, including a range of popular menu items.
For every dollar a user spends at Taco John’s, they will receive 10 points. Once users build up 200 total points they will unlock the first tier of rewards items which includes dishes such as Potato Olés, Fried Chicken Tacos, Crispy Beef Tacos, Churros, and more.
“By receiving data-driven insights from Bigger Bolder Rewards, we will be able to better understand our guests’ preferences and evolve as a brand to create even more craveable, premium items. We can’t wait to see how our loyalty members respond to this advanced program that’s full of delicious rewards!” said Chief Marketing Officer Barry Westrum.
Image Credit: Taco John’s
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