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After the viral success of The Foundation Stick, BASMA Beauty posted a TikTok video in July 2022 announcing its intention to co-create and launch a blush with its community, and now, The Cream Blush has officially launched. The process of developing this beauty product leaned heavily on real-time consumer feedback, sharing lab samples, and getting input on not only product and shade names but also marketing and social media plans, and suggestions for influencers who might be a fit for reviewing The Cream Blush at launch.
This buttery-soft and buildable cream blush is packed with skin-caring ingredients like aloe vera, Vitamin E, antioxidant-rich rosemary extract, plus apricot and avocado oils.
What’s more, The Cream Blush—available in flattering shades like Bubble Gum Pink, Cherry Red and Burnt Orange—also doubles as a pigmented, comfortable-to-wear lip tint.
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