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The campaign for the Nadya Okamoto x CHNGE collection maximizes its strategy by launching the product line with a campaign featuring “a mix of well-known content creators and those who identify as transgender menstruators,” including Joshua Lee, Z Walsh, Savannah Vinson, Teddy Siegel, and more.
The Nadya Okamoto x CHNGE collection also has a philanthropic component—for every item purchased, August pledges to donate 20 100% organic cotton pads to the non-profit organization No More Secrets. This initiative reflects a commitment to supporting menstrual health and accessibility to period care products for underserved communities.
Image Credit: August x CHNGE
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