Micro-Influencer Marketing Services : SCREENSHOT Micro Boost

SCREENSHOT Micro Boost has been launched by the media and marketing agency as a global micro-influencer service that will help to link both brands and creators alike together. The service is specialized with nano and micro creators who have follower numbers ranging from as little as 1,000 all the way up to 100,000, which will come as welcome news to brands who want to connect with consumers on a more authentic level. This approach to influencer marketing takes a quality over quantity approach that the agency believes could help to greatly boost overall positive sentiment when compared to conventional macro influencers.

CEO and Founder of SCREENSHOT Media Shira Jeczmien spoke on the SCREENSHOT Micro Boost service saying, “Gen Z consumers have moved away from the glossy advertising campaigns produced by influencers with millions of followers. Younger consumers now value authenticity, and this often comes in the form of micro-, or even nano-, influencers. Often these creators have the most ‘sway’ and the most fiercely loyal followings. For brands, the Micro Boost service will allow them to embed themselves into local internet trends in a way that feels natural and genuine. We go with what the trends are saying, meaning that campaigns stay relevant and don’t miss the mark.”