Hilarious Fandom Cheese Campaigns : Beecher’s Handmade Cheese

Seattle’s renowned food brand, Beecher’s Handmade Cheese, is marking its 20th anniversary with a unique advertising campaign, crafted in collaboration with food & beverage branding agency, Mudge, and creative agency, SpecialGuest. This campaign, the brand’s first foray into paid advertising, cleverly incorporates genuine comments from its passionate fanbase.

The series consists of twelve videos, each showcasing real feedback from social media and emails. These comments are humorously paired with tantalizing close-up footage of Beecher’s products, all set to music that complements the sentiment. The campaign is currently being broadcasted in the Seattle/Tacoma region via OTT, YouTube preroll, Instagram, and LinkedIn, with plans for a nationwide rollout in the upcoming year.

Aimed at reinforcing Beecher’s as Seattle’s most cherished brand, the campaign promotes both existing and new frozen products, including the Tomato and Cauliflower Soup. The initiative aligns with new product launches, in-person sampling, and special promotions.

Kurt Beecher Dammeier, founder and CEO, emphasized the brand’s genuine connection with its fans, stating, “Beecher’s has vocal superfans. We let them speak for the brand, underscoring Beecher’s authenticity and quality.”

Beecher’s, besides its popular cafes at airports, also boasts a retail production facility at Seattle’s Pike Place Market. Here, visitors can purchase its artisanal cheeses and witness the cheese-making process. Their frozen food line is available in grocery stores nationwide.