Hard Cider Exchanges : Angry Swap

The pressures of holiday gifting often result in well-intentioned but sometimes misguided presents, leading to presents that might be unwanted and unappreciated—and this season, Angry Orchard created the Angry Swap to make wrongs right. A survey conducted by The Harris Poll on behalf of Angry Orchard revealed that “61% of those who have participated in gift swaps have been disappointed with the gifts they ended up with,” and Angry Orchard wants people to “get Angry” instead.

The first-ever Angry Swap gives drinkers the chance to exchange their unwanted gifts for $50 and a year’s supply of new Angry Orchard Crisp Imperial Hard Cider. To participate, social media users are invited to share a photo of their unwanted gift and tag @AngryOrchard with #AngrySwap.