Gen Z-Centered Health Apps : RTRO 1

RTRO, a new social app designed by marketing firm TH Experiential, targets Gen Z users with an emphasis on mental health and community building. Distinct from other social media platforms, RTRO avoids addictive algorithms, aiming to be a hub for group chats and meaningful interactions. It integrates ChatGPT technology, allowing users to engage with an AI in a direct messaging format for information and suggestions.

The app features private group chats (RTROCircles) and a public space (RTROTV) for brands and influencers to connect with followers. Drawing on the founders’ marketing expertise and experience in experiential design, RTRO offers a user experience focused on real connections, inspired by the functionality of WeChat. At its launch, several beauty brands and influencers have collaborated with RTRO, creating a platform that combines personal communication with brand interaction​