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The V&A museum has launched an innovative website called Mused, backed by Bloomberg Philanthropies’ Digital Accelerator for Arts and Culture, to inspire and engage young individuals in the realms of art, design, performance, and creativity. This initiative aligns with the V&A’s ongoing transformation, marked by the launch of Young V&A and its two East London sites.
Mused is designed to cater to Generation Z consumers, specifically ages 10-14. This demographic was found to be underrepresented in the cultural online space. The website offers a diverse range of content, including over 100 quizzes, challenges, and articles across core categories like art and design, fashion, music, film and TV, gaming, and a ‘random’ category that draws inspiration from the audience.
Through personality quizzes, knowledge-testing trivia quizzes, or thought-provoking articles, Mused aims to captivate and educate its audience in various creative domains.
Image Credit: Mused
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