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The pressure to have a “summer-ready body” can take a toll on people’s mental health, leading to stress, body image issues, and feelings of inadequacy that may overshadow the joy of the season—and skincare brand Body Proud is alleviating these pressures with its #noBODYlikeyou campaign. This Gen Z-targeted campaign across TikTok and other social media platforms encourages the next generation to feel proud, confident and empowered in their own body.
For its #noBODYlikeyou campaign, Body Proud is partnering with Body Positive Alliance, a Gen Z student-led non-profit organization that advocates for the acceptance and representation of all bodies. This campaign builds up body positivity and breaks down unrealistic beauty standards, uplifting everyone regardless of their physical ability, size, race, gender or how they look.
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