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In this five-episode series, anthropomorphized Unilever brands like Cif and Comfort reach Gen Z by telling the story of a love rivalry with a comedic twist.
As part of the second phase of its global #CleanTok partnership with TikTok, Unilever is also rolling out a creator awards program to honor the most creative “cleanfluencers.” This initiative got its start during the pandemic, when people were stuck and home and doubling down on hygiene.
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