Car-Free AR Lenses : feels like home campaign

Mobility company Bolt is inviting people to see what familiar outdoor spaces would look like without cars, thanks to a new AR Snapchat lens and the Feels Like Home campaign. This campaign is centered on getting people to see the potential for better urban environments with less traffic emissions and congestion.

Using the P.E.O.P.L.E (Parked Environment Optimization for Public Land Enhancement) lens, people can see spaces transformed with outdoor cafes, green spaces and cycling lanes.

Car-free living is gaining momentum in traditionally car-centric cities as people increasingly opt for alternative modes of transportation, such as biking, walking and public transit. This shift is accompanied by a growing advocacy for safer and more supportive infrastructure, reflecting a desire for more sustainable and pedestrian-friendly urban environments.