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Pepsi® Dig In, a platform focused on supporting and uplifting Black-owned restaurants in America, has entered a partnership with Keith Lee, a TikTok-famous food reviewer. The campaign sees the platform doubling down on its efforts and announcing the launch of its Restaurant Royalty program. This initiative aims to recognize the best Black-owned restaurants and transform the lives of their owners. Selected establishments will also gain access to consulting services.
Diners were encouraged to nominate their favorite restaurants (the deadline was July 1st) for a chance to win exclusive rewards. These included $1,000 gift cards, foodie experiences in New York City and Las Vegas, and more.
Additionally, Pepsi® Dig In continues its collaboration with EatOkra, “the largest database of Black-owned restaurants,” with the hopes of helping help consumers find local, must-try eateries.
Image Credit: Pepsi®
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