Model and entrepreneur Bella Hadid is gearing up to launch her new perfume brand, Ôrəbella, to the world with an innovative shake-to-activate formula that’s alcohol-free and infused with essential oils and skin-caring ingredients. These perfumes explore the skinification of fragrance with formulas that are clean and hydrating thanks to a nourishing Ôrəlixir base made with snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba and shea.)
While Window2Soul is a sheer fresh floral with rose, jasmine, lemon and tonka bean, Salted Muse plays with sea salt, pink pepper, olive tree and lavender. Blooming Fire takes the senses on a journey to a tropical oasis with patchouli, monoi flower and bergamot. Ôrəbella’s bi-phase genderless scents were developed with global fragrance houses Firmenich and Robertet.