The Realest Person on Earth’

BeReal, the social media app that asks users to post unfiltered photos of themselves once a day, is on the hunt for “The Realest Person on Earth.” In its search for the face of its global billboard campaign, BeReal is beginning its first major marketing effort and The Realest Person on Earth will succeed in convincing both the brand, its employees and other users that they have nothing to hide.

In an age where social media is often synonymous with curated and edited perfection, BeReal sets itself apart by emphasizing authenticity and in-the-moment sharing, reminding all social media users that imperfections and spontaneity make life truly unique.

This campaign has the potential to offer a big reward for one unapologetic social media user who is unafraid of sharing moments that range from raw and relatable to mundane.