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e.l.f. Cosmetics has had considerable success by creating and sharing beauty-themed songs on social media, and now the leading Gen Z makeup brand is introducing a new, original Spanish language song called “ojos. labios. cara.” which translates in English to “eyes. lips. face.”
This song created in partnership with Latin music star Manuel Turizo was created for the Latin community and as Turizo says, ojos. labios. cara. is “a song where women feel empowered, valued and beautiful. This collaboration is an anthem for them.”
e.l.f.’s hit song collab with iLL Wayno and Holla FyeSixWun, “eyes. lips. face.” and the #eyeslipsface challenge went on to become one of the most viral campaigns in TikTok history. This original Spanish language song is debuting with a music video shot by Colombian-native cinematographer Carmen Cabana.
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