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Lapse is a new social media app that aims to bring back the nostalgia and authenticity of film photography. The app allows users to take photos with a vintage filter and then wait for 24 hours until they “develop” and become visible. Users can then share their photos with their friends or the public, or create journals that showcase their photos as fast-paced slideshows.
The app is currently invite-only, meaning that users need to invite a certain number of friends and complete other tasks before they can access it. This creates a sense of exclusivity and curiosity among potential users, as well as a viral marketing strategy for the app. Lapse has quickly climbed to the top of the Apple App Store charts, attracting millions of downloads and rave reviews from users who enjoy its simple and fun interface
Image Credit: Sabrina Ortiz, ZDNet
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