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In collaboration with sauce brand TRUFF, Popeyes created the Spicy TRUFF Chicken Sandwich and to bring attention to this new menu item worthy of a fine dining restaurant, Popeyes is inviting people to set sail on its Yachtsteraunt.
“Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day,” said Sami Siddiqui, president of Popeyes. Specifically, the brands are reaching Gen Z on TikTok with the launch of the ‘So you think you’re fancy’ contest. Those who are interested in winning a spot on the Yachtsteraunt, which sets sail next spring, are invited to post a TikTok video with #PopeyesContest and show how they get fancy with the Spicy TRUFF chicken sandwich.
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